A total redesign for the website of Contextmapp, a mobile research app. The new colour palette, style elements together with the use of full-page images help give the site a much needed fresh look.
Pon Power Marine approached Service Design agency Koos to develop new service propositions matching the changing needs of the Marine Market.
Throughcustomer journeymappingall keytouch pointswere mappedfrom the eyesof the customer.This formed the basisfordevelopingpropositionsandsales kit.
One of the elements of the sales kit is the Pon Service App. This app is used by the sales team to support their new service offerings (responsible for concepting, UX design and visual design).
A full redesign of the 23plusone tookit (cards, packaging, booklet and print). 23plusone is developed by BR-ND with the aim to facilitate a dialogue about the shared meaning that connects people. The tool supports organizations in the process of building a meaningful brand.
Besides the redesign of 23plusone, I made a short movie for the introduction of the 23plusone world edition.
Design and printing of the BR-ND newspaper, a workbook used for workshops, containing several exercises and information about BR-ND and 23plusone.
This master thesis was done in collaboration with BR-ND, an agency based in Amsterdam specialized in emotive branding and transformation processes.
One of BR-ND's branding tools is the Insider: this tool facilitates all people within an organization to give their input about the current brand and future ambitions of the organization. This graduation project aimed at creating a future-proof Insider for BR-ND by identifying and anticipating on the internal and external changing needs. A complex challenge involving many stakeholders and a difficult to grasp field of work.
A concise version of the process and end result can be found on this page.
An analysis of the internal and external situation was carried out to gain more understanding about the current tool and its context. The images above show findings from client interviews and a model illustrating the relation between the insider and the rest of BR-ND's service portfolio. The main findings of this analysis pointed out that a growing need exists for tools that uses the brand for organisational purposes, anticipating on the shift in branding moving more towards organisational culture. Furthermore a communication gap was revealed between the project team and the organisation when feeding back results of the Insider and during the rest of the change process.
Next a future analysis was executed to reveal the needs and wishes for the future tool and to define a future context. The image shows the drivers for the future context and how these are related. Next to this generative sessions with BR-ND were carried out. It became clear that the current Insider needs to be completely renewed, creating a continuous platform along the entire brand innovation process.
All findings were translated into a design vision used to guide the rest of the process: To create a platform that supports the brand innovation process, forming the link between the project team and BR-ND, and the organisation, through the use of the following elements: • Invite: Easy & Accessible • Motivate: Attractive & Rewarding • Generate: Input, Feedback & Dialogue • Trust: Transparency & Exemplary behavior • Change: Connect & Activate. First the lower stage needs to be fulfilled before the next stage can be reached.
A concept has been created guided by the vision and needs and wishes revealed by the present and future analysis: InMotion. The concept consists of a continuous platform facilitating two main services; one providing predefined questions per phase. The other service facilitating a dialogue between the project team and the organization and the organization itself. Next to this the platform offers transparency to the organization by means of visualizing the process in time. Furthermore gamification elements are incorporated to stimulate participation. The concept is further supported by a stakeholders journey, implementation plan and a tool evaluation with experts and clients. BR-ND is very pleased with the outcome of the project and the first pilot of InMotion has already been successfully executed!
Smart Climate Control
This project was conducted as part of the Industrial Design Master course, with a large multinational as client. The company challenged us to design a service or product to make existing buildings more sustainable.
A choice was made to focus on offices, especially because of the large market size and high energy usage. Within offices, the indoor climate was seen as an interesting field of attention, based on the following reasons: Heating and lighting are the biggest sources of energy consumption within Dutch offices and the indoor climate is the biggest complaint in the office environments.
On this page you can find a concise version of the process and outcome of the project.
After an extensive ideation phase including brainstorms, research, cost calculations and expert meetings a choice was made to develop a Smart Climate Control System. It entails a system which controls the temperature, blinds, ventilation and light of the building based on both data and sensor input of the users (presence, agenda, preference) and the environment (temperature, light intensity, weather forecast). Following images show the interface concepts that are developed to support sustainable behavior and make the system more efficient without compromising the user.
Blinds adjustment interface: blinds regulation can switch to a more energy efficient mode, taking the actual user presence and probability of the user returning into consideration. This change is determined based on the digital agenda of the employee and its personal punctuality pattern.
Temperature adjustment interface: Preferences of temperature and blinds are stated via a computer interface, in which users are stimulated to choose energy efficiently.
Room booking interface: an altered digital booking system for meeting rooms is used to encourage users to book the most energy efficient room.
This movie was one of the end results delivered to the company to clarify and support the concept. Besides the movie an user research was conducted concerning the clarity and usefulness of the interfaces and the practicality of the system settings. Another key method used to validate the concept was a cost saving simulation. It shows that a six people room with an 80% occupancy within office hours can save 36% of the annual energy costs. A roadmap was made to cover trends, competitors, threats and opportunities. Besides, a pricing strategy and market and industry analysis were done to underpin the final recommendations to the company.
This page gives an impression of some of the older projects I have done. If you like to see more you can use this link to go to my old portfolio.