JOSIEN PIETERS

An analysis of the internal and external situation was carried out to gain more understanding about the current tool and its context. The images above show findings from client interviews and a model illustrating the relation between the insider and the rest of BR-ND's service portfolio. The main findings of this analysis pointed out that a growing need exists for tools that uses the brand for organisational purposes, anticipating on the shift in branding moving more towards organisational culture. Furthermore a communication gap was revealed between the project team and the organisation when feeding back results of the Insider and during the rest of the change process.

Next a future analysis was executed to reveal the needs and wishes for the future tool and to define a future context. The image shows the drivers for the future context and how these are related. Next to this generative sessions with BR-ND were carried out. It became clear that the current Insider needs to be completely renewed, creating a continuous platform along the entire brand innovation process.

All findings were translated into a design vision used to guide the rest of the process: To create a platform that supports the brand innovation process, forming the link between the project team and BR-ND, and the organisation, through the use of the following elements: • Invite: Easy & Accessible • Motivate: Attractive & Rewarding • Generate: Input, Feedback & Dialogue • Trust: Transparency & Exemplary behavior • Change: Connect & Activate. First the lower stage needs to be fulfilled before the next stage can be reached.

A concept has been created guided by the vision and needs and wishes revealed by the present and future analysis: InMotion. The concept consists of a continuous platform facilitating two main services; one providing predefined questions per phase. The other service facilitating a dialogue between the project team and the organization and the organization itself. Next to this the platform offers transparency to the organization by means of visualizing the process in time. Furthermore gamification elements are incorporated to stimulate participation. The concept is further supported by a stakeholders journey, implementation plan and a tool evaluation with experts and clients. BR-ND is very pleased with the outcome of the project and the first pilot of InMotion has already been successfully executed!

After an extensive ideation phase including brainstorms, research, cost calculations and expert meetings a choice was made to develop a Smart Climate Control System. It entails a system which controls the temperature, blinds, ventilation and light of the building based on both data and sensor input of the users (presence, agenda, preference) and the environment (temperature, light intensity, weather forecast). Following images show the interface concepts that are developed to support sustainable behavior and make the system more efficient without compromising the user.

Blinds adjustment interface: blinds regulation can switch to a more energy efficient mode, taking the actual user presence and probability of the user returning into consideration. This change is determined based on the digital agenda of the employee and its personal punctuality pattern.

Temperature adjustment interface: Preferences of temperature and blinds are stated via a computer interface, in which users are stimulated to choose energy efficiently.

Room booking interface: an altered digital booking system for meeting rooms is used to encourage users to book the most energy efficient room.

This movie was one of the end results delivered to the company to clarify and support the concept. Besides the movie an user research was conducted concerning the clarity and usefulness of the interfaces and the practicality of the system settings. Another key method used to validate the concept was a cost saving simulation. It shows that a six people room with an 80% occupancy within office hours can save 36% of the annual energy costs. A roadmap was made to cover trends, competitors, threats and opportunities. Besides, a pricing strategy and market and industry analysis were done to underpin the final recommendations to the company.