“ A second year project about coloured ice...”
This project has been a follow up on the invention of the first Ice Ice Baby team. This team has created a kind of ice that is stronger and easier to use than conventional ice. With a team of four we were asked by our client Red Bull to use this ice for creating an innovative event. The end result is a street art event located on the frozen Dutch canals. We use the ice to give street artist the opportunity to create an urban style of ice sculpting. We have created a wall, existing out of coloured ice layers which can be used for reverse graffiti: street artist will remove pieces of ice in order to get to the next colour, which creates a 3D like piece of art. The end result of the project as well as more elaborate information of the process can be read and seen below. Read on..
During this project we have experimented much with the ice and have gone trough an extensive trial and error process. We were very depended on external factors and had many stakeholders to keep into account during this project. We had close contact with Red Bull as well as the street artists. Moreover we had contact with Studium Generale, ice sculpture festival in EIndhoven, van Diemen, Trimex, and the TU/e physic department.
For the final presentation we have succeed in creating a small version of the actual event including hot chocolate, DJ’s and of course a wall of layered ice for the street artists.
Visualization of Red Bull's brand keywords
Defined direction: Urban culture. This direction forms a good match with Red Bull because of the creative expressions, the rebellious character and the open-minded way of thinking.
Scenario illustrating the event from beginning to end
Examples of different experiments performed with the ice. We started out with simple tests and by trial and error developed the concept further.
After having many difficulties with the colouring of the ice we were able to create the bright colours that the street artists love so much.
One of the movie samples we used during our final presentation. To link the different parts of the design process discussed in our presentation we used short movie samples to introduce the topics.
A lot of effort was put in setting up an ice wall of 4,5 m long which the street artists could use to give a live demo of the concept. Because we used the Gaslab in Eindhoven for our presentation we where able to create an ambiance close to what we had envisioned for the actual event. Food and drinks where offered and we had invited a DJ complete the party. Even the weather was perfect: ice and ice cold.
Compilation of the movie of the final presentation.