“ A Red Bull project about colored ice...”
With a team of four we were asked by Red Bull to create an event using ice in a new way. The end result; a street art event located on the frozen Dutch canals. The ice we created gives street artist the opportunity to explore an urban style of ice sculpting. The ice consists of colored layers which can be used for reverse graffiti: you have to remove pieces of ice in order to get to the next color, which creates a 3D like piece of art. Scroll down to see more of the process and end result of the project.
Visualization of Red Bull's brand keywords
The focus of this project was not just on finding an application for the ice, but also on designing and event that fits the identity of Red Bull. Defined direction: Urban culture. This direction forms a good match with Red Bull because of the creative expressions, the rebellious character and the open-minded way of thinking.
Scenario illustrating the event from beginning to end.
During this project we have experimented much with the ice and have gone trough an extensive trial and error process.
After having many difficulties with the coloring of the ice we were able to create the bright colors that the street artists love so much.
One of the movie samples we used during our final presentation. To link the different parts of the design process discussed in our presentation we used short movie samples to introduce the topics.
A lot of effort was put in setting up an ice wall of 4,5 m long which the street artists could use to give a live demo of the concept. Because we used the Gaslab in Eindhoven for our presentation we where able to create an ambiance close to what we had envisioned for the actual event. Food and drinks where offered and we had invited a DJ complete the party. Even the weather was perfect: ice and ice cold.
Compilation of the final presentation.