“ A brand and product strategy project for Focus on Vision ”
Below you can find the outcome of the master course Brand & Product Strategy. With a team of four we have done a project for Focus on Vision. Focus on Vision is a foundation that is committed to prevent blindness and to help people that suffer from low-vision, especially in developing countries. This is done by means of the Focusspec, a spectacle with adjustable lenses. The assignment for this course was to analyze the company in terms of the changing environment, corporate and brand identity and the companies core competencies. By means of this analysis we have developed a strategy for a new product.
The final delivery for this course is a poster that shows the outcome and the process of the project. We have translated the Focusspec to the Western market: the "Wally". This way we hope to create a strong connection between the Western market and the developing countries. In addition by creating this new revenue stream we are able to make the Foundation less dependent on external parties such as donations and suppliers.
We have made a small movie to introduce the Wally spectacles.