“ Brand and product strategy project for Focus on Vision ”
Below you can find the outcome of the master course Brand & Product Strategy. With a team of four we have done a project for Focus on Vision. Focus on Vision is a foundation that is committed to prevent blindness and to help people that suffer from low-vision, especially in developing countries. This is done by means of the Focusspec, a spectacle with adjustable lenses. The assignment for this course was to analyze the company in terms of the changing environment, corporate and brand identity and the companies core competencies. By means of this analysis we have developed a strategy for a new product.
Poster showing the outcome and the process of the project. We have translated the Focusspec to the Western market: the "Wally". By doing this we want to create a connection between the Western market and the developing countries. In addition, by creating this new revenue stream we are able to make the foundation less dependent on external parties such as donations and suppliers.